In Lagos, they use Instagram. In Kebbi, we use WhatsApp. If you aren't optimizing your WhatsApp Business, you are leaving money on the table.
- The "TV" Strategy Don't just post product photos. Post content. Entertain your audience. People mute contacts that only sell. They watch contacts that are funny or informative.
- Use Labels WhatsApp Business allows you to label chats: "New Customer," "Pending Payment," "Paid." Use this to follow up. The money is in the follow-up.
- The Catalog Feature Stop sending 50 pictures to every new customer. Set up your Catalog properly. Send one link, let them browse, and order.